For Brand Marketers
Test campaign performance. Scale the winners. Athletes earn more when their content converts.
Connor Hawke
Toronto Maple Leafs • C
♪ TikTok
Connor walks fans through his pre-game lift, morning skate flow, and the playlist he runs through the tunnel walk before puck drop. Conversational tone, single take.
The Deepest Athlete Content Catalog
Licensing content from pro, college, and rising athletes across every category your brand cares about.
The Athletic Content Marketplace
Every piece of content in the marketplace comes with a clear license. Pay a fee for the right to feature your product and use the content. If it performs and you want to add more paid media behind it, extend the license. The athlete earns a performance bonus for the results, so you and the athlete are both incentivized by what actually works.
Make offers on upcoming content from athletes.
41,000 credits held in pending offers
Browse content athletes are already publishing, or post a call describing the product, moment, or theme you’re looking for.
Pay a license fee for the right to feature your product and use the content. Content and usage rights in one transaction, no separate negotiation.
If a piece performs, extend the license to scale paid media behind it. The athlete earns a performance license bonus on top of the original fee. You are both aligned on what actually works.
Platform Features
From matching to payment, Athios handles the infrastructure — so your team runs campaigns, not spreadsheets.
Sarah Chen was nudged for creative concept delivery. Sent on July 2 at 1:30 pm to confirm if they’re on track.
Proactive alerts the moment a deal needs review. Your integration assistant flags next steps before anything slips.
Athlete content matched by audience overlap, product interest, and the content they are already creating. Every campaign starts from a real fit.
Every deal is structured with the right review built in. NCAA and compliance officer sign-off for college athletes, league and association rules for pros.
ROI “Train with Me” Campaign
Real-time reporting on organic and paid. Measure ROAS like an ad campaign.
How It Works
Search verified athlete profiles by sport, school, audience size, demographics, content style, and past campaign performance.
Athios keeps every campaign organized. Briefs, approvals, deadlines, and communication all in one place, built around content the athlete’s already planning.
Real-time dashboards show views, engagement, shares, paid performance. You know exactly when a piece has earned an extended paid-media boost, and the athlete has earned a performance bonus.
Join leading brands scaling their athlete partnerships with data driven precision.
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